In part one, we discussed how marketing automation has become more prevalent in business and the importance of linking this to your organizational strategy. Equally important is the day-to-day impact marketing automation plays in shortening sales cycles and systematically building relationships. [tweet_quote]All marketers welcome a shortened sales cycle.[/tweet_quote] A shorter sales cycle means less work and [...]
The post The Value of Marketing Automation Part Two: Developing Trust and Shortening the Sales Cycle appeared first on Galvin Technologies.